We all recognized this day would come. It was only an issue of time.
Great Great, the YouTube golf leviathan that has more than 1 7 million clients on the platform, lately announced their sponsorship of five specialist golf enthusiasts.
While we &# 8217; ve seen &# 8220; brand-new golf media &# 8221; brands like No Disabling enroller pro golfers, this is the first time a YouTube-driven company has taken that leap in the apparel room. It marks an additional significant crossover between the ultramodern YouTube space and the conventional specialist golf world.
The players being sponsored are Netflix &# 8220; Full speed &# 8221; celebrity Joel Dahmen, PGA Tour rookie John Pak, Scenic tour veteran Beau Hossler, club pro Micheal Block and journeyman Willie Mack III.
It &# 8217; s not just a clothing sponsorship with each of the competitors putting on Great Good throughout tournaments. They will additionally be involved in the channel &# 8217; s YouTube content, expanding their personal brand names at the very same time.
Dahmen, Pak, Hossler and Block have all appeared on the Excellent Great network in the past.
&# 8220; The objective forever Proficient at completion of the day is we wish to be a top-five brand name in golf, &# 8221; founder and chief executive officer Matt Kendrick told Fox Company &# 8220; So, component of that strategy is we have actually done it untraditionally via YouTube and the material that we’ve been doing. However we undoubtedly got to a factor where we currently wish to enter into the much more typical golf space, and sponsoring professional athletes on the PGA Excursion is an action in that direction. &# 8221;
This news came quickly prior to a statement that Golf Channel is increasing its connection with Great Excellent in 2025 That will start with the Excellent Great GolfNow Desert Ko Presented by Underdog under the lights at Grass Clippings Rolling Hills in Tempe, Ariz., which will broadcast survive Golf Network on Feb. 5 at 8 p.m. ET. [
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Golf Network broadcast two Good Good tournaments last year– each of them featured material creators throughout the golf globe– and there are plans to do more than that moving forward as primetime the same level- 3 golf is obtaining much more beam.
What does this mean in the grand scheme of things?
It feels like YouTube golf is only mosting likely to become much more engrained in the standard side of professional golf over time.
We are seeing that with the Maker Standard being broadened to 3 Excursion occasions this period. We are also seeing even more Excursion pros obtaining involved in the YouTube area. It &# 8217; s not simply Bryson DeChambeau at this point. Phil Mickelson is coming to be extremely involved through Give Horvat &# 8217; s channel. We &# 8217; re seeing more appearances from people like Jon Rahm, Rory McIlroy, Tiger Woods and Max Homa.
I additionally think it &# 8217; s validation for the Great Good garments business. Some could assume they simply put a logo on whatever they can find however there is a whole development group that takes GG clothing seriously. Having Scenic tour pros using it is another action to legitimizing what they are doing.
&# 8220; We have developers and product supervisors from Louis Vuitton, Fossil, JCPenney– a few of the largest names in the apparel room are working with our team, &# 8221; Kendrick informed Fox Company.
As golf material comes to be more decentralized, it is coming to be much easier for players to construct their personal brand names in more creative methods. You will certainly see more Tour pros realize that aligning with Excellent Great or one more preferred YouTube channel works out beyond the common apparel bargain. It &# 8217; s a display of character that attaches fans to the player in a significant way.
We &# 8217; re simply damaging the surface with the YouTube/Tour overlap. This Excellent Excellent collaboration is an additional indicator that more is coming.
Top Photo Caption: Joel Dahmen, John Pak and Beloved Hossler are currently sponsored by Good Good. (Tavits Digital Photography)
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